1998 Mercedes-Benz C230 Spark Plugs

AJUSA makes OE-quality gaskets and seals for a growing number of European and Asian applications. The AJUSA Spark Plug Tube Seal is manufactured using the highest quality materials and is designed to withstand high temperature variations.

Product Features:

• Stays cool at temperature up to 1800F
• Designed to seal minor surface irregularities
• No re-torque required
• Teflon® coating optional

The Autolite Platinum spark plug is a high-performance solution designed to enhance your engine’s efficiency and longevity. Featuring a platinum center electrode firing tip, it ensures quicker firing, smoother starts, and improved fuel efficiency while resisting gap erosion for an extended service life. Its high alumina ceramic insulator provides excellent thermal conductivity and superior insulation, boosting overall strength and reliability. The multi-rib insulator design prevents flash-over, while the nickel-plated shell offers exceptional corrosion resistance, ensuring durability even in demanding conditions. With a mid-projection standard center electrode and a flat seat type, this spark plug is tailored for optimal performance in older engine designs. The combination of a platinum tip and nickel ground electrode makes it a dependable choice for those seeking enhanced acceleration and long-lasting performance. Whether you’re maintaining or upgrading, this performance-grade spark plug delivers exceptional value and reliability.

Product Features:

• Engineered with a platinum firing tip that prevents gap erosion for longer service life.
• Its high alumina ceramic insulator provides thermal conductivity and superior insulation for increased strength.
• The multi-rib insulator prevents flash-over.
• Designed with a nickel-plated shell that is corrosion resistant to provide increased durability for extended life.
• Incorporates a mid-projection center electrode and flat seat type, optimizing compatibility and performance in older engine designs.

Double Platinum Spark Plug offers enhanced durability and performance with its platinum-to-platinum design, effectively reducing gap erosion and minimizing misfires for a longer service life. Engineered for distributor-less ignition system (DIS) engines, it outperforms copper and standard platinum plugs. The yttrium-enhanced ground electrode ensures superior heat transfer, maintaining durability under high temperatures and pressure. Its high alumina ceramic insulator optimizes thermal conductivity and dielectric strength, while the multi-rib insulator prevents flash-over for reliable operation. Featuring a mid-projection center electrode and flat seat type, this performance-grade spark plug is built with platinum-tipped electrodes for consistent ignition and lasting reliability. Designed to deliver exceptional value, it is a dependable choice for those seeking improved engine efficiency and longevity.

Product Features:

• Engineered with a platinum-to-platinum design that prevents gap erosion, extending the life of the spark plug.
• The yttrium-Enhanced Ground Electrode delivers superior heat transfer that delivers more durability under high temps and pressure for greater life.
• Its high alumina ceramic insulator provides optimum thermal conductivity and dielectric strength.
• The multi-rib insulator prevents flash-over.
• Designed with a mid-projection center electrode and flat seat type to ensure consistent ignition and reliable performance in demanding conditions.

NGK G-Power Platinum spark plugs are the best single platinum spark plugs at an economical price. G-Power plugs feature a fine wire platinum center electrode and a trapezoidal cut ground electrode that offers increased durability, improved fuel efficiency, lower emissions, faster starts and quicker acceleration over conventional nickel spark plugs. An excellent upgrade for vehicles which used nickel alloy spark plugs originally. For better performance consider upgrading to a NGK Iridium IX plug. For even greater performance consider upgrading to a NGK RUTHENIUM HX plug.

Product Features:

• SINGLE PLATINUM TIP: Fine wire 0.6 millimeter platinum tip center electrode ensures improved durability and a consistently stable spark
• PLATINUM ALLOY: G-Power platinum provides exceptional value with increased performance and longer service intervals than factory nickel plugs
• TRAPEZOIDAL CUT GROUND ELECTRODE: Reduces quenching design produces improved ignitability and performance
• SOLID COPPER CORE: 98% pure copper core offers superior heat dissipation, conductivity and ultra wide heat ranges
• COLD-ROLLED THREADS: Prevents cross-threading and damage to cylinder heads
• RECOMMENDED USAGE: Lower cost alternative to double precious metal spark plugs or as an upgrade to OE nickel alloy spark plugs

NGK Iridium IX spark plugs are specifically designed for the performance enthusiast. Iridium IX provides outstanding acceleration, high fuel efficiency and durability. NGK Iridium IX plugs offer extreme ignitability and exceptional anti-fouling. Tapered cut ground electrode provides improved starting, idling and throttle response. The Iridium fine wire center electrode’s durability is six times harder than platinum. Iridium alloy’s extremely high melting point is perfect for today’s engines. For even greater performance consider upgrading to an NGK Ruthenium HX plug.

Product Features:

• SINGLE IRIDIUM TIP: Fine wire 0.6 millimeter iridium tip center electrode ensures high durability and a consistently stable spark
• IRIDIUM ALLOY CENTER ELECTRODE: Iridium’s density (6x that of platinum) and extremely high melting point is perfect for modern high efficiency engines
• TAPERED CUT GROUND ELECTRODE: Reduced quenching design produces outstanding ignitability, improved acceleration, fuel efficiency and durability
• SOLID COPPER CORE: 98% pure copper core offers superior heat dissipation, conductivity and ultra wide heat ranges
• TRIVALENT METAL PLATING: Delivers superior anti-corrosion and anti-seizing properties, ensuring ease of installation and removal
• RECOMMENDED USAGE: Modified or high performance applications, or as an upgrade to OE nickel alloy spark plugs
• Outstanding Performance: NGK Iridium IX spark plugs are specifically designed for performance enthusiasts, providing exceptional acceleration and high fuel efficiency.
• Extreme Durability: The Iridium fine wire center electrode is six times harder than platinum, ensuring long-lasting durability and reliability.
• Enhanced Ignitability: These spark plugs offer extreme ignitability and exceptional anti-fouling, making them ideal for high-performance engines.
• Improved Engine Response: The tapered cut ground electrode enhances starting, idling, and throttle response for a smoother driving experience.

Double Platinum Spark Plug by Motorcraft is engineered to deliver exceptional durability and reliability, making it the ideal choice for Ford, Lincoln, and Mercury vehicles. Designed with platinum center and ground electrode tips, these spark plugs resist oxidation and arc erosion, ensuring long-lasting performance. The multi-rib insulator minimizes misfires, while the gasket seat type guarantees a precise fit. With service intervals of up to 100,000 miles, these spark plugs optimize emissions, reduce fuel consumption, and eliminate misfires, providing a smoother driving experience. Backed by Motorcraft’s Service Parts Warranty, they are crafted from high-quality materials to meet strict Ford engineering standards, offering original equipment performance for a wide range of domestic and import cars and trucks. Motorcraft ignition components also help prevent false check engine lights, giving you confidence in your vehicle’s reliability. These spark plugs are what your vehicle was equipped with at the factory, ensuring compatibility and peace of mind.

Product Features:

• Motorcraft spark plugs are matched to specific engines to provide enhanced durability, eliminate misfires, reduce fuel consumption and optimize emissions.
• Backed by Motorcraft’s Service Parts Warranty
• Exact fit for Ford, Lincoln and Mercury vehicles
• Resistant to oxidation and arc erosion.
• Multi-rib insulator protects against misfire.
• Service intervals of up to 100,000 miles.
• Motorcraft Spark Plugs are designed with high quality materials to provide reliable performance for almost any application.
• Motorcraft Spark Plugs are what was in the vehicle when it was manufactured
• Motorcraft ignition components help prevent false check engine lights.

The Iridium TT Spark Plug combines the durability of an OE-style plug with the power and torque of high-performance engineering, making it a standout choice for demanding drivers. Featuring a 0.4mm Iridium center electrode – the world’s smallest diameter – it maximizes firing potential for superior ignition. The 0.7mm needle tip ground electrode promotes higher spark energy while reducing heat quenching, ensuring consistent performance. Built with DENSO’s patented Iridium-Rhodium alloy formula, this spark plug boasts the highest concentration of iridium among competitors, delivering unmatched durability and reliability. The 360-degree laser welding process ensures a robust bond and structural integrity, even under extreme conditions. Designed to withstand temperatures exceeding 4000 Deg F, this plug is engineered for endurance and peak performance. With a flat seat type and iridium center electrode tip, it offers exceptional quality and value for those seeking enhanced engine efficiency and longevity.

Product Features:

• 0.4mm Iridium Center Electrode: World’s Smallest Diameter that maximizes firing potential
• 0.7mm Needle Tip Ground Electrode: Promotes higher spark energy and less heat quenching
• DENSO Patented Optimized Iridium-Rhodium Alloy Formula: Highest concentration of Iridium vs. competitors for greater durability
• DENSO Patented 360 degree laser welding process: Ensuring exceptional quality bond and structural strength with the Iridium Center Electrode
• Durability of an OE style plug combined with Power and Torque of high performance.
• Withstands temperatures greater than 4000 degree Fahrenheit
• Iridium TT

The Spark Plug, designed for Ford, Lincoln, and Mercury vehicles, is the trusted choice recommended by Ford Motor Company. Engineered for exceptional durability, it features a high-strength steel high thread construction and advanced materials like platinum-iridium and fine-wire double platinum, ensuring reliable performance over extended service intervals of up to 100,000 miles. For standard applications, options include nickel and standard copper core, offering up to 60,000 miles of dependable use. Its gasket seat type ensures a secure fit, optimizing combustion efficiency and engine performance. This spark plug delivers long-lasting value and compatibility, making it an essential component for maintaining your vehicle’s peak performance.

Product Features:

• Optimized Combustion Efficiency: The gasket seat type ensures a secure fit, enhancing combustion efficiency for improved engine performance.
• Trusted Compatibility: Specifically designed for Ford, Lincoln, and Mercury vehicles, ensuring seamless integration and reliable operation.
• Long Service Intervals: 100,000 mile service interval, High-Strength Steel High Thread, Platinum-Iridium, Fine-Wire Double Platinum, 60,000-100,000 mile service interval, Up to 60,000 mile service interval: Nickel, Standard Copper Core.

The Premium DiamondFire Automotive Spark Plug is engineered to deliver peak performance and efficiency for your vehicle. Featuring E3’s patented Diamond Fire edge-to-edge ground electrode, it ensures a faster, more complete burn for smoother acceleration and idle. The innovative “diamond-shaped” side wire electrode enhances combustion by quickly igniting the air/fuel mixture, resulting in a larger and faster flame kernel. This translates to improved power output – up to 6% on average – and better fuel efficiency, saving you money while reducing engine carbon deposits. Constructed with durable nickel center and ground electrode tips, this spark plug is built to last. Pre-gapped at the factory for hassle-free installation, it provides consistent, reliable performance. With its advanced design, this spark plug maximizes the energy from every drop of fuel, making it an excellent choice for drivers seeking enhanced power, efficiency, and longevity.

Product Features:

• E3’s Diamond Fire edge to edge ground electrode provides maximum performance with increased efficiency and a faster more complete burn.
• Smoother Acceleration & Idle – The faster flame initiated by the spark plug results in a more complete burn of the ingested fuel charge. More pressure is created against the piston more fuel is put to work
• Energy – Power output improved up to 6% on average in the typical operating ranges. Results will vary.
• Efficiency – The “diamond shaped” side wire electrode projects the combustion spark in a way that more quickly ignites the air/fuel mixture, thereby creating a significantly faster and larger flame kernel. The result is that more fuel is put to work durin
• E3’s patented Diamond Fire Technology provides a cleaner burning combustion, which translates into fuel savings and reduced engine carbon deposits
• The Spark Plugs are pre-gapped at the factory and cannot be adjusted.

Autolite Copper spark plugs are crafted to ensure reliable performance and durability for your vehicle or application. Featuring a copper core center electrode, these spark plugs excel in thermal control and resist fouling, ensuring consistent operation. The high nickel alloy center and ground electrodes are designed for extended life, while the mid-projection center electrode enhances ignition efficiency. Built with a high alumina multi-rib ceramic insulator, these plugs offer superior thermal conductivity and insulation, boosting strength and reliability. The nickel-plated shell provides exceptional corrosion resistance, making them ideal for long-term use. With a flat seat type and integrated resistor, these spark plugs deliver quick starts and meet performance expectations, offering great value for regular-grade applications.

Product Features:

• The copper core center electrode aids in thermal control and improves resistance to fouling.
• Its specially engineered high nickel alloy center and ground electrode provides extended life.
• The high alumina multi-rib ceramic insulator provides thermal conductivity and superior insulation for increased strength.
• Designed with a nickel-plated shell that is corrosion resistant to provide increased durability for extended periods.
• The integrated resistor ensures quick starts and optimized performance, making it a reliable choice for regular-grade applications.

NGK V-Power spark plugs offer reliable performance and improved ignitability over standard nickel plugs. Engineered specifically for OE applications, the special V-cut nickel alloy center electrode and concave ground electrode of NGK’s V-Power spark plug increases ignitability providing quicker starts and smoother idle. NGK’s legendary high grade alumina silicate ceramic creates a stronger insulator for optimal dielectric performance. Trivalent metal plating ensures superior anti-corrosion and anti-seizing properties.

Product Features:

• ACTUAL OE or EQUIVALENT DESIGN: OEM quality construction nickel alloy center electrode with V-groove provides consistent performance
• RECOMMENDED USAGE: Best for vehicles with OE nickel alloy plugs, not recommended on vehicles with factory precious metal plugs
• NGK’s OE CERAMIC TECHNOLOGY: High grade alumina silicate ceramic creates a stronger insulator for optimal dielectric performance
• SOLID COPPER CORE: 98% pure copper core offers superior heat dissipation, conductivity and ultra wide heat ranges
• COLD-ROLLED THREADS: Prevents cross-threading and damage to cylinder heads
• TRIVALENT METAL PLATING: Delivers superior anti-corrosion and anti-seizing properties, ensuring ease of installation and removal
• Enhanced Ignitability: The V-cut nickel alloy center electrode and concave ground electrode design of NGK V-Power spark plugs provide quicker starts and smoother idle.
• OE Application Specific: Engineered specifically for Original Equipment (OE) applications, ensuring compatibility and reliable performance.

NGK Standard spark plugs (in the iconic NGK ‘yellow box’ packaging) are a proven OE cornerstone and technology customers have relied on for decades. Engineered specifically for OE applications, NGK Standard spark plugs provide OE quality nickel alloy reliable performance and design. NGK’s legendary high grade alumina silicate ceramic creates a stronger insulator for optimal dielectric performance, while triple gasket sealing prevents combustion gas leakage. Solid 98% pure copper core offers superior heat dissipation, conductivity and ultra wide heat ranges. Trivalent metal plating ensures superior anti-corrosion and anti-seizing properties.

Product Features:

• ACTUAL OE or EQUIVALENT DESIGN: OEM quality construction nickel alloy center electrode provides consistent performance
• RECOMMENDED USAGE: Best for vehicles with OE nickel alloy plugs, not recommended on vehicles with factory precious metal plugs
• NGK’s OE CERAMIC TECHNOLOGY: High grade alumina silicate ceramic creates a stronger insulator for optimal dielectric performance
• SOLID COPPER CORE: 98% pure copper core offers superior heat dissipation, conductivity and ultra wide heat ranges
• COLD-ROLLED THREADS: Prevents cross-threading and damage to cylinder heads
• TRIVALENT METAL PLATING: Delivers superior anti-corrosion and anti-seizing properties, ensuring ease of installation and removal
• Triple Gasket Sealing: Prevents combustion gas leakage, ensuring efficient engine performance.

The Double Platinum Power Spark Plug is engineered for drivers seeking enhanced performance and durability. Featuring a fine-wire platinum center electrode and a platinum pad ground electrode, this premium spark plug ensures greater wear resistance and sharper spark focus for reliable ignition. Its Heat-Active alloy optimizes electrode temperature under all engine loads, delivering consistent performance and improved ignitability. The V-trimmed ground electrode further enhances spark precision, while the built-in resistor and flat seat design contribute to exceptional durability and stable operation. As a standard replacement grade, this spark plug is designed to maintain stable operating temperatures, ensuring long-lasting performance and efficiency. Ideal for those who demand more powerful performance, this spark plug is a dependable choice for maintaining peak engine functionality.

Product Features:

• Double Platinum Power – Premium Spark Plug. More Powerful Performance.
• Platinum center and ground electrode for greater wear resistance
• Maintains stable operating temperature under all engine loads
• Fine-wire center electrode for greater ignitability
• V-trimmed ground electrode promotes sharper spark focus
• Heat-Active alloy allows electrodes to reach optimal temperature
• Built-in Resistor and Flat Seat Type: Designed with a built-in resistor and flat seat type for exceptional performance and durability.

ACDelco Gold (Professional) Double Platinum Spark Plug are a high quality alternative to Original Equipment (OE) parts. With a copper core and double platinum pads on the center electrode, these plugs are designed to deliver long-lasting performance. These premium aftermarket replacement spark plugs are manufactured to meet your expectations for fit, form, and function. ACDelco Gold (Professional) parts are manufactured to meet your expectations for fit, form, and function, making them a smart choice for General Motors vehicles, as well as most makes and models, including special applications. These high-quality parts are backed by General Motors. Some ACDelco Gold parts may have formerly appeared as ACDelco Professional.

Product Features:

• One-piece, fired-in suppressor seal blends three glass types for a gas-tight seal that helps reduce radio frequency and engine interference, regulate spark plug energy, and protect against compression pressures for long life
• Double platinum point pad on center and ground electrode offer excellent durability and consistent voltage demands to help reduce wear on ignition system
• Pure copper core results in cooler electrode temperature for maximized durability and fouling resistance
• Some ACDelco Gold parts may have formerly appeared as ACDelco Professional
• Premium aftermarket replacement part
• Manufactured to meet specifications for fit, form, and function for General Motors vehicles as well as most makes and models
• Resistor Type: Includes a resistor to reduce radio frequency interference, ensuring smooth engine performance.
• Flat Seat Type: Designed with a flat seat type for a secure and precise fit.

Copper Plus spark plug RC12MC4 delivers dependable performance and durability, making it an ideal choice for maintaining your vehicle’s efficiency. Featuring a copper core center electrode, it ensures precise heat control and enhanced conductivity, promoting longer life and consistent wear. The nickel-tipped center and ground electrodes provide superior corrosion resistance, ensuring reliable ignition performance over time. Designed to meet ISO and SAE Standards, this spark plug guarantees proven performance and compatibility with standard replacement needs. Its flat seat type and built-in resistor further enhance its functionality, making it a trusted solution for optimal engine operation.

Product Features:

• Copper Plus – Dependable Performance and Durability
• Copper core center electrode allows for accurate control of heat range for longer life
• Superior corrosion resistance
• Built to ISO and SAE standards for proven performance
• Built to ISO and SAE standards for proven performance

Autolite has over 100 years of engineering experience and has sold over 11 billion plugs. Designed and engineered in the USA, the Autolite Iridium XP spark plugs feature an iridium-enhanced 0.6mm finewire design and patented platinum sidewire technology to provide better overall durability and a more focused ignition for enhanced ignitability and performance. Features double Iridium-enhanced alloy technology center electrode for improved durability and wear resistance.

Product Features:

• 0.6 mm finewire design improves ignitability
• Patented V-trimmed platinum sidewire technology resists wear
• OE equivalent design is engineered for every engine
• Designed for better overall durability with virtually no gap erosion
• Double Iridium-enhanced alloy center electrode ensures superior wear resistance for extended performance life.

ACDelco Professional Conventional Spark Plugs are designed for reliability and efficient performance, and are a high quality replacement for many vehicles on the road today. Their high-quality copper cores and outstanding suppression characteristics deliver reliable performance. They are also available for Marine applications. These premium aftermarket replacement spark plugs are manufactured to meet your expectations for fit, form, and function.

Product Features:

• Black Onyx coating helps reduce corrosion
• Copper core provides great heat transfer and helps maximize plug durability
• Ribbed suppressor seal extends resistance and helps prevent spark ‘flash over’ and misfires
• Nickel-chrome alloy sheathing helps prevent corrosion on center electrode
• Available for use in Marine applications
• Some ACDelco GM Original Equipment parts may have formerly appeared as GM Genuine Parts (OE) or ACDelco Professional
• ACDelco GM Original Equipment parts are designed, engineered and tested to rigorous standards, and are backed by General Motors
• GM Engineers design and validate OE parts specifically for your Chevrolet, Buick, GMC, or Cadillac vehicle
• GM regularly updates production and service part designs to integrate new materials and technologies

NGK Ruthenium HX High Ignitability spark plugs are the best in class plug for todays modern vehicles. Patented Ruthenium technology offers the most advance tip technology and delivers the highest performance and life expectancy. Created from advanced OE technology as a high ignitability plug, Ruthenium HX spark plugs come with patented, specialized OEM DFE and PSPE tip designs. NGK Ruthenium HX High Ignitability spark plugs provide a more complete fuel burn resulting in a quicker throttle response, smoother idle and better cold starts. Ruthenium center electrode provides industry leading durability.

Product Features:

• HIGH IGNITABILITY PROJECTED SQUARE PLATINUM ELECTRODE DESIGN: Combines 0.6 millimeter ruthenium center with a unique cut-back PSPE ground electrode
• RUTHENIUM ALLOY CENTER ELECTRODE: NGK’s patented ruthenium technology produces maximum performance, ignitability & durability at high temperatures
• PSPE DESIGN: Projected square platinum electrode shape of the ground electrode provides the best ignitability and service life for high heat engines
• SOLID COPPER CORE: 98% pure copper core offers superior heat dissipation, conductivity and ultra wide heat ranges
• TRIVALENT METAL PLATING: Delivers superior anti-corrosion and anti-seizing properties, ensuring ease of installation and removal
• RECOMMENDED USAGE: Modern vehicles using OE PSPE type spark plugs or for those seeking an aftermarket plug with the latest OE technology

Motorcraft Spark Plugs are original equipment on Ford Motor Company vehicles, engineered to meet strict Ford engineering standards for performance and reliability. These spark plugs are matched to specific engines to provide enhanced durability, eliminate misfires, reduce fuel consumption, and optimize emissions. They are resistant to oxidation and arc erosion, feature a multi-rib insulator to protect against misfire, and offer service intervals of up to 100,000 miles. Backed by Motorcraft’s Service Parts Warranty, these spark plugs are an exact fit for Ford, Lincoln, and Mercury vehicles and are designed with high-quality materials to provide reliable performance for almost any application. Motorcraft ignition components also help prevent false check engine lights, ensuring your vehicle runs smoothly.

Product Features:

• Motorcraft spark plugs are matched to specific engines to provide enhanced durability, eliminate misfires, reduce fuel consumption and optimize emissions.
• Backed by Motorcraft’s Service Parts Warranty
• Exact fit for Ford, Lincoln and Mercury vehicles
• Resistant to oxidation and arc erosion.
• Multi-rib insulator protects against misfire.
• Service intervals of up to 100,000 miles.
• Motorcraft Spark Plugs are designed with high quality materials to provide reliable performance for almost any application.
• Motorcraft Spark Plugs are what was in the vehicle when it was manufactured
• Motorcraft ignition components help prevent false check engine lights.
• Engineered for Ford Vehicles: Original equipment on Ford, Lincoln, and Mercury vehicles, ensuring a perfect fit and optimal performance.

Champion Platinum Power spark plugs are engineered to deliver exceptional performance and durability, making them a reliable choice for maintaining your vehicle’s efficiency. Featuring a platinum center electrode, these spark plugs ensure long-lasting operation while resisting wear and maintaining the proper gap specification throughout their lifespan. The fine-wire center electrode enhances ignitability, while the V-trimmed ground electrode sharpens spark focus for optimal combustion. Constructed with the exclusive Heat-Active alloy, these plugs quickly reach and maintain the ideal operating temperature, ensuring consistent performance under various driving conditions. Designed as a standard replacement, they feature a flat seat type and a nickel-tipped ground electrode for added durability. With a built-in resistor, these spark plugs help reduce electromagnetic interference, making them a dependable choice for smooth engine operation. Upgrade to Champion Platinum Power spark plugs for a perfect balance of power, efficiency, and longevity.

Product Features:

• Platinum Power- Premium Spark Plug. Powerful Performance.
• Platinum center electrode for long life
• Fine-wire center electrode for greater ignitability
• V-trimmed ground electrode promotes sharper spark focus
• Heat-Active alloy allows electrodes to reach optimal temperature
• Platinum tipped center wire resists wear and helps to maintain proper gap spec over life of the plug

This spark plug non fouler is designed for easy installation on specified vehicles to protect spark plugs from fouling and damage. It is engineered for durability and reliable performance.

Product Features:

• Direct replacement – this spark plug non fouler is designed for easy installation to protect spark plugs from fouling and damage on specified vehicles
• Ideal solution – this non-fouler preserves spark plug life and is a reliable replacement for an original non-fouler that has failed due to corrosion
• Durable construction – made from quality components to ensure reliable performance and a long service life
• Trustworthy quality – backed by team of product experts in the United States and more than a century of automotive experience