Customer Privacy Policy

At Advance Auto Parts, Inc., one of our primary – and most important – goals is to maintain and ensure the security of our customer data. We understand that you may have concerns regarding the privacy of your personal information. This is why we have specifically created this section; to address your concerns and answer questions you may have.
 
This Customer Privacy Policy describes the information and privacy practices for Advance Auto Parts retail stores (the “Stores”), Advance Auto Parts Customer Care centers (the “Call Centers”), the AdvanceAutoParts.com website (the “Site”), and all other locations, occasions, or events where your personal information is collected by, or on behalf of Advance Auto Parts.
 
Advance Auto Parts has been awarded TRUSTe’s Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe’s program requirements including transparency, accountability and choice regarding the collection and use of your personal information. The TRUSTe program covers only information collected through this Web site (www.advanceautoparts.com) and does not cover information that may be collected offline. TRUSTe’s mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or concerns regarding this privacy policy or our practices, please contact us at 1-877-ADVANCE or webcare@advanceautoparts.com. If, after contacting us, you require further assistance, please contact TRUSTe here.
 
Personal Information We Collect
As part of your interaction with Advance Auto Parts, we may collect personal information such as name, email address, billing address, mailing address, phone number, and credit card information.
 
When We Collect Personal Information
We may collect personal information from you when you:
How We Use Your Personal Information
The personal information we collect from you may be used in any of the following ways:
Updating/Accessing/Amending/Correcting Personally Identifiable Information
If your personally identifiable information changes, or if you no longer desire our service, you may update or delete it by making the change on our member information page or by emailing Customer Care at webcare@advanceautoparts.com or by contacting us by telephone or postal mail by clicking the Contact Us link at the bottom of this page.
 
Customer Testimonials/Comments/Reviews
We post customer testimonials/comments/reviews on our web site which may contain personally identifiable information such as our customer’s name. We obtain our customer’s consent prior to posting.
 
In general, we may combine your personal information with non-personal information collected through our Stores, Call Centers, Site, and/or third party sources in order to accomplish the uses listed above.
 
Security - How We Protect Your Information
At Advance Auto Parts we leverage some of the most cutting edge technology and practices to maintain the security of our customer information. Our security measures meet or exceed both industry and regulatory standards and we proactively look for ways to improve our processes. Additionally, we have internal training programs to ensure that our staff remains vigilant in protecting our customer information.
 
In order to help protect your information, we utilize a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway provider’s database. Information is only accessible by those authorized with special access rights to such systems. Authorized individuals are required to keep the information confidential. Protecting your information is extremely serious business and we do not take our responsibility to our customers lightly. After a transaction, your financial information will be retained only in accordance with state and federal regulations.
 
Regretfully, no form of electronic communication can be guaranteed to be 100% secure. Subsequently, although we will utilize our resources to protect your information, we cannot guarantee its absolute security. Under no circumstance does Advance Auto Parts accept or assume liability for any damages whatsoever associated with the personal information received.
 
How We Share Your Information Outside Advance Auto Parts
We share your personal information with third parties only in the ways that are described in this privacy statement.
 
We may contract with companies or persons to provide certain services including credit card processing, shipping, data management, collections processing, promotional services, etc. We call these our Service Providers. We provide our Service Providers with the information needed for them to perform these services. We may disclose some of your personally identifiable information when we have reason to believe that it is necessary to identify, contact, or bring legal action against persons or entities who may seek to cause injury to you, Advance Auto Parts, or others. We will disclose your personally identifiable information when required to by law through properly served subpoena if we believe it necessary.
 
From time to time we might establish a business relationship with other persons or entities that we believe trustworthy. These are known as our Marketing Partners. In such cases we might share and cross-reference information, including some personally identifiable information about you, to enable such persons or entities to contact you regarding products and services that may be of interest to you. We only share the information we believe is appropriate to enable the Marketing Partners to carry out their responsibilities under our contracts, and we require that the information be used only for the specifically authorized purpose and that its confidentiality be maintained.
 
We may share aggregated demographic information about our user base with our partners for research and industry reports. This information does not identify individual users. We do not link aggregate user data with personally identifiable information.
 
In addition to the information above, we also may collect data on customer shopping patterns while on our Site. This may include how frequently our Site is visited, the length of those visits, and the types of items our customers are looking for. This is collected to help improve the current and future shopping experience of you, our customer.
 
Your Right Not To Have Your Personal Information Shared
We want to communicate with you only if you want to hear from us. You have the choice to be excluded from our offers and promotions and to be excluded from sharing personal information with our Marketing Partners and/or our Service Providers. If you choose not to receive information from us, please let us know by calling us at 1-877-ADVANCE (238-2623), or by sending us an email at webcare@advanceautoparts.com. Please be sure to include your email address, full name, phone number, and specifically what information you do not want to receive, such as “no phone offers”, “no mail offers”, “no email offers”, or “no sharing of information with partners”. DO NOT include your Social Security number or account number in the email.
 
We will respond to reasonable requests within a reasonable time but please note that sometimes these requests may take up to 6-8 weeks to be effective, particularly if we are removing your name from postal mailings. In addition, when you purchase from us in our Stores, through our Call Centers, or on our Site in, we may need to contact you via phone, email, or mail, to address questions specific to your order, even if you have opted to not receive communications.
 
Your California Privacy Rights
This Privacy Policy describes how we share information for marketing purposes. Pursuant to Section 1798.83 of the California Civil Code, Advance Auto Parts provides its California customers the ability to exercise “opt out” rights as follows:
 
You may exercise your “opt out” rights, at no charge, by calling us at 1-877-ADVANCE (238-2623), or by sending us an email at webcare@advanceautoparts.com.
 
Third Party Links
Within our Site you may find links to websites of our partners, vendors, or advertisers. It is important to note that Advance Auto Parts does not endorse or make any statement to the security of the websites that we provide links to. These websites have independent security policies, privacy policies, technology and security practices that govern them. We do not have control over their content or their security and do not accept liability of any form for the manner in which they protect and/or handle your information. We recommend that all consumers comprehensively review the privacy policy of each website that they visit to help keep them informed on how their personal information is treated and used.
 
Social Media Widgets
Our Web site includes Social Media Features, such as the Facebook and Twitter buttons. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.
 
Cookies
We use cookies to help us remember and personalize your experience, process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements, and compile aggregate data about Site traffic and Site interaction so that we can offer better Site experiences and tools in the future. We may contract with third-party Service Providers to assist us in better understanding our Site visitors. These Service Providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.
 
If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting our Call Centers or by visiting any of our Stores.
 
Third Party Cookies
The use of cookies by our partners, affiliates, tracking utility company, and Service Providers is not covered by our privacy statement. We do not have access or control over these cookies. Our partners, affiliates, tracking utility company, and Service Providers use session ID cookies to provide a more personalized and relevant site experience, to keep track of advertisements, and to compile aggregate data about Site traffic and Site interaction so that we can offer better Site experiences in the future.
 
Behavioral Targeting / Re-Targeting
We partner with a third party ad network to either display advertising on our Web site or to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personally identifiable information about your activities on this and other Web sites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.
 
Log Files
As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
 
We use this information to analyze trends, to administer the Site, to track users’ movements around the Site, and to gather demographic information about our user base as a whole.
 
Clear GIFs (Web Beacons)
We and our partners employ a software technology called clear GIFs (a.k.a. Web Beacons), that help us better manage content on our Site by informing us what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear GIFs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence.
 
We use clear GIFs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If at any time you would like to unsubscribe from receiving future promotional emails, we include detailed unsubscribe instructions at the bottom of each promotional email or you may contact us via phone, email, or regular mail
 
Product Reviews and Question & Answer Areas
If you use a Product Review or Question & Answer area on this Site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these areas, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these areas. To request removal of your personal information from this area, contact us at webcare@advanceautoparts.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
 
Email Privacy
Email is not a secure means of communication under most circumstances. Never provide sensitive personal information (i.e. Social Security number, driver's license number, or third party credit card information) to us via email. Use the appropriate secured websites to communicate this information or contact our Call Center.
 
Advance Auto Parts will not sell, trade, share or rent the email address you provide to anyone. We believe that your email address is personal and should be kept that way. We use your email address to provide you with better customer support, and to update you on specials.
 
Chat Feature
We use an optional chat feature to assist you with using the website. We do not request or collect any personally identifiable information unless it is necessary for assisting you with your specific problem.
 
Business Transitions
In the event Advance Auto Parts goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via prominent notice on our Site for 30 days of any such change in ownership or control of your personal information.
 
Data Retention
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at webcare@advanceautoparts.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
 
California Online Privacy Protection Act Compliance
Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.
 
As part of the California Online Privacy Protection Act, all users of our Site may make any changes to their information at anytime by logging in to the Site with their username and password, clicking the “Your Account” link found at the top of each page, then clicking the “Your Personal Information” page, and finally clicking the Edit link.
 
Children’s Online Privacy Protection Act Compliance
We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), as we do not collect any personal information from anyone under 13 years of age. Our Site, products, and services are all directed to people who are at least 13 years old or older.
 
Terms and Conditions
Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our Site.
 
Your Consent
By using our Site, you (the user) agree to our Privacy Policy and our Terms and Conditions (at the link noted above) INCLUDING ALL LIMITATIONS OF DAMAGES PROVISIONS. Additionally, you consent to the collection and use of this information by Advance Auto Parts as disclosed in this Privacy Policy.
 
Changes to our Privacy Policy
We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
 
This policy was last modified on June 20, 2013.
 
Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below:
 
Advance Auto Parts, Inc.
5008 Airport Road
Roanoke, VA 24012
 
1-877-ADVANCE (238-2623)
webcare@advanceautoparts.com